Cala Hid its Robot so Customers Would Focus on its Food

CEO Ylan Richard talks about his hot pasta-bot.

The level of theatricality is an issue every food and beverage robot startup faces. Should the robot be front and center (a la Cafe X) to attract eyeballs and entertain people (the robot arm waved to me!). Or should robot parts take a backseat to focus on other aspects of foodservice?

Over in Paris, France, Cala has decidedly chosen the latter. Sure, t…

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