Don't Call it a Zume-Back, Stellar Pizza Will Probably Be Here for Years

CEO Benson Tsai explains why mobile robo-pizza is different this time around.

One thing that always drove me nuts was when people referred to the startup Zume as a “robot pizza company.” Zume was a data and logistics company — it only had two robots, one of which sauced a pizza, the other just moved pizzas around. But because this was a few years ago, people and the press were fixated on the robots. So when Zume Pizza crashed and burned (Zume is now a packaging company), the press saw it as an indictment of pizza robotics.

Annnnnyway.

I got a lot of Zume vibes when I spoke with Benson Tsai, Co-Founder and CEO of Stellar Pizza this week. But I really don’t mean that in a bad way. After talking with Tsai, I think Stellar’s combination of robotics and mobility are actually arriving at just the right time.