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Fraîche, which makes a smart fridge for offices to provide fresh food, announced today that it has raised a new $2 million round of Seed funding. Pascal Rigo (La Boulange), Jean Moueix (Petrus Winery), Bruno & Julien Caron (Norac, Bakerly), and the Newlab all participated. This brings the total amount raised by Fraîche to $3 million.

Fraîche’s smart fridges are installed in offices and provide a curated selection of food and beverages. Users download the Fraîche app to set up an account and record their face (which is used to unlock the fridge). Customer then take what they want from the fridge and scan it to get charged. Employers are able to subsidize as much or as little of the meal as they like.

The new capital will go towards hiring and expanding its presence in New York City. In today’s press announcement, Fraîche said it plans to be in 30 new locations over the next nine months, and is targeting 100 locations in 2023.

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