How to Get Your Robot a Starring Role
Serve CMO shares Netflix appearance backstory
Serve Robotics has been on a roll lately, with the PDD stalwart recently expanding its service to LA’s hyper-dense Koreatown and signing a new equipment deal with Lidar supplier Ouster as it builds out its fleet. But to the casual observer, Serve’s biggest accomplishment as of late hasn’t been on the streets, it’s been on screen: the company’s robots have had prominent roles in hit TV shows and films like John Mulaney Presents: Everybody’s in LA and Beverly Hills Cop: Axel F. Check out the “actor’s” burgeoning credits list on IMDB.
To learn how these partnerships came together, and what sort of impact they’re having on the company’s growth, we caught up with Aduke Thelwell, Serve’s Head of Communications.
Ottomate News: Set the stage for us… how did the Serve Robotics and John Mulaney come about?
Aduke Thelwell: The Mulaney team was creating a show about the city of Los Angeles and delivery robots are now part of daily life in the city. They approached us about collaborating to create a delivery robot character for the show. We were excited to take part and help bring John Mulaney’s vision to life with the help of cute robots.
From start to finish, how long did the collaboration take? How involved did the Serve team get to be in the final concept?
