Ottomate

Ottomate

Share this post

Ottomate
Ottomate
So Let's Get to the Point, Let's Roll Another (Robot) Joint Venture
Copy link
Facebook
Email
Notes
More
Vending Kiosks

So Let's Get to the Point, Let's Roll Another (Robot) Joint Venture

Wavemaker Labs takes co-branding to the next level.

Christopher Albrecht's avatar
Christopher Albrecht
Nov 16, 2021
∙ Paid

Share this post

Ottomate
Ottomate
So Let's Get to the Point, Let's Roll Another (Robot) Joint Venture
Copy link
Facebook
Email
Notes
More
Share

Co-branding is a smart strategy for emerging food robotics and automation startups. By partnering with a well-known food brand, food robotics companies can focus on technology and let the food brand focus on, well, the food.

Wavemaker Labs has upped the ante on co-branding relationships recently, and formed two different full-on joint ventures with restaurant partners in as many weeks:

  • Last week Piestro (a Wavemaker portfolio company) announced a joint venture with the 800 Degrees pizza chain dubbed 800° GO. The new venture is an equal partnership that will deploy 3,600 - 800° GO pizza vending machines over the next five years.

  • Today, Wavemaker and virtual restaurant brand platform C3 announced a new joint venture to create Nommi, a new startup that will make a fully autonomous restaurant kiosk of the same name. C3 has a non-binding pre-order of 1,000 Nommi units that will be co-branded with different virtual brands in C3’s portfolio.

Doing these joint ventures seems provide a few immediate benefits for each party involved.

Keep reading with a 7-day free trial

Subscribe to Ottomate to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Ottomate
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share

Copy link
Facebook
Email
Notes
More